Team Members
RASHAD V. CHAMBERS
Co-Founder, Executive Committee, Member
He/Him
MIRANDA GOHH
Co-Founder, Member
She/Her
ADAM HYNDMAN
Co-Founder, Managing Director, Member
He/Him
TONI R. ISREAL
Co-Founder, Member
She/Her
ROB LAQUI
Co-Founder, Member
He/Him
SAMMY LOPEZ
Co-Founder, Executive Committee, Member
He/Him
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RONEE PENOI
Co-Founder, Member
She/Her
CYNTHIA J. TONG
Co-Founder, Member
She/Her
ISHA GULATI
Strategy and Operations Manager
She/Her
CHEYENNE MYRIE
Development and Membership Manager
She/Her
Who We Are and What We Do
A New Standard Is Being Set.
The Industry Standard Group (TISG) was founded in 2020 by eight collaborators of color who shared both deep experience in producing Broadway shows and a vision for change. Despite our collective track record, we often found ourselves as the only or one of very few people of color in rooms on Broadway where major producing decisions were being made. TISG was created to address that imbalance.
We create opportunities for those traditionally underrepresented and marginalized in the Broadway community to contribute to, invest in, and produce the highest level projects in the commercial theatre industry. Together, we can build an accessible and sustainable pathway for new stakeholders in the field and create more economic justice in the arts & entertainment industry.
Our Mission
We aim to disrupt and transform the opaque norms of the commercial producing industry by distributing transparency, resource, and power; for the purpose of more equal opportunity to all. We use our platform and leverage our influence to uphold standards of excellence and integrity. We commit to strategic visioning that opens discussion, builds new models, and galvanizes a wider audience.
Our Vision
We are committed to reimagining the producing model so that access to Broadway is no longer limited to a select few. Through strategic partnerships, innovative financial structures, and a focus on community, we develop new pathways for underrepresented investors and producers to take part in shaping the future of the industry.
Second Act Theatrical Capital (2ATC)
If TISG is like the production company, then 2ATC is like our Broadway show... It’s our first major project to impact the field and it’s where our mission comes to life.
Core Values
Collective Power
Democratized Investing
Sustainability for Broadway
For the first time
Broadway Investing Open for All
2ATC is the debut initiative of The Industry Standard Group, and it is where you and your community get to join us in our mission to disrupt the traditional model of Broadway producing and open doors for a wider, more diverse community of stakeholders.
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Democratized Investing
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Using the SEC’s Regulation CF, we have created the first and only open-access vehicle for micro-investors to participate in Broadway productions. For the first time, anyone can buy into Broadway as part of a collective.
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Collective Power
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By pooling resources, we lower barriers of entry, spread risk across multiple shows, and bring together a community of mission-driven investors who believe in a more representative future for theater.
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Sustainability for Broadway
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A wider base of stakeholders means not only more diverse perspectives, but also greater long-term stability for the entire industry. Through this initiative we are contributing to the growth of Broadway’s future.
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Our Members
Current Track Record of Success
Years of Experience:
35+
Years working on Broadway
TISG Members:
100+
Investors so far
Funds Raised:
$125K
Currently in 2ATC
TISG's Reach:
6
States Reached across the U.S.
Frequently Asked Questions
What we’re building is new and we believe in being transparent every step of the way.
Frequently asked questions
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8 BIPOC Producers Unite to Fund a Different Broadway
The Industry Standard Group is putting investment muscle and production prowess behind the effort to build a more representative commercial theatre.
TISG Press
The Industry Standard is Producing a New Generation of Theater
The co-founders hosted a roundtable discussion over Zoom to reflect on the building process and where they are so far.
BIPOC Producers Form Organization to Create Equitable Theatre Landscape
The Industry Standard Group is founded by Rashad V. Chambers, Miranda Gohh, Adam Hyndman, Toni R. Isreal, and more.
The Industry Standard Group, the First BIPOC Commercial Theatre Organization Launches Today
The founding members are Rashad V. Chambers, Miranda Gohh, Adam Hyndman, Toni R. Isreal, Rob Laqui, Sammy Lopez, Ronee Penoi, and Cynthia J. Tong.
Alongside a few other producers of color, Gohh and Sammy Lopez had already collaborated to found the Industry Standard Group, a coalition to increase the presence of producers and investors of color.
A tuition-free program started by Theatre Producers of Colors is mentoring a new generation of theatremakers.